Author Archive

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

By Scott Nichols, salon GM and consultant

My usual articles are geared towards owners, upper management and sometimes store managers. This article is different. This time I want to talk directly to the employee, the Gen-Z generation. For a vast …

By Scott Nichols, salon GM and consultant

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion …

TORONTO, Ont (October 25, 2019) – People around the world are losing their battle against vitamin D deficiency and more and more are becoming vitamin D deficient. It’s estimated that more than 1 billion people have low vitamin D levels …

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

Is it okay for a non-profit cancer education and prevention charity to develop a campaign asserting that tanning is as harmful as smoking cigarettes, even if the facts suggest otherwise? Is it okay to fill that campaign with more than …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …