Author Archive

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Mark Engle had never really spent any time in the capitol building in Montana. But Engle, who owns two Malibu Tanning Company facilities in Bozeman, didn’t want to sit back and watch legislators make decisions about his business without getting …

By Rich Kizer and Georganne Bender

A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve …

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …