Author Archive

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

When you’re training new employees, there’s so much to consider that even if you had a full-time training staff, it would seem overwhelming. For a small, independent tanning business, training staff on UV science, sales, customer service, cleaning and so …

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day in an article from Bustle.com. Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not the ones …

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

While salon owners are busy fretting over minor details with pricing, promotions and the salon’s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind …

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …