Author Archive

By Ivy Potter, Image Sun of Northwest Indiana

Employees are the front line of your business; having good employees is as important as having working equipment. Use these tips to find the right employees and get the most out of …

By Scott Nichols

If you have an EFT-based business, this time of the year is vital that you pay attention to what is happening. Most salons do great enrolling their customers with specials, promotions and sales, but when it comes …

A European study showed that three non-burning sunbed sessions weekly was more effective at raising vitamin D blood levels than 1,000 IU of daily vitamin D pills.

Published in the European Society for Photobiology’s journal, Dr. Fran de Gruijl was …

GrassrootsHealth has declared the month of May to be “Sunshine Month” to raise awareness about the importance of sunshine. During the month of May, we will be providing information about why the sun plays an essential role in human health, …

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …

By Grant Miller, Salon Consultant

I never met anyone yet who at one time or another didn’t enjoy the movie The Wizard Of Oz. Just a great movie. Unforgettable characters, a wonderful story and, of course, the big message that …