Author Archive

By Grant Miller, salon consultant

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep …

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

By now you know that Google AdWords is a major tool for business success in our digital age. AdWords allows your business to be found by people looking for your services and is a strong platform for converting those people …

By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as …

By Scott Nichols, salon operator and consultant

As I write this article this month, we are currently facing a hot summer and an employee shortage – two items when combined can be hard on a company. There’s not much we …

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …