Author Archive

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

After a New York Times article questioned the importance of “the sunshine vitamin” and the motives of the world’s most prominent vitamin D researcher, the CEO of the Organic and Natural Health Association debated the intentions and basis for the …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

By Lydia Calderón, Smart Tan Marketing Manager

Instagram recently launched Stories, their rendition of Snapchat’s app. Like Snapchat, stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at …

By Joe Levy, American Suntanning Association

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important …

By Brant Cebulla, Vitamin D Council

It’s often stated that the human body can make 10,000 to 25,000 IU of vitamin D, maybe more, in a single session of full body sun exposure. How do we know that?

We measure …

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …