Author Archive

If you’re a regular reader of Smart Tan’s Member of the Month features, you’ve probably noticed the trend in marketing: The vast majority of tanning businesses are doing more of their advertising online.

The world has evolved, and your audiences …

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

By Grant Miller, salon consultant

Business owners and entrepreneurs – most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any …

By Ashley Laabs

The holiday shopping season is stressful for everyone. Retailers are trying to drive traffic into their stores and satisfy hard-to-please shoppers, and customers are looking for the best deal and the perfect gift. Fortunately, all it takes …

By Jenny Backman, Carolina Tan Factory

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas …

By Crystal Rooney, Sun Spot Atlantis

Due to the recent boom in the sunless business, you may have noticed sunless prices dropping, and questioned your prices. However, it should never be about the price of the product or service – …

The holiday season is upon us, and many salons are gearing up for their promotions and sales. We are entering one the best times of the year with customers wanting to get their holiday tans on. November and December can …

By Scott Nichols, UV Utilities

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the …