Author Archive

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

By now you know that Google AdWords is a major tool for business success in our digital age. AdWords allows your business to be found by people looking for your services and is a strong platform for converting those people …

By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as …

By Scott Nichols, salon operator and consultant

As I write this article this month, we are currently facing a hot summer and an employee shortage – two items when combined can be hard on a company. There’s not much we …

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …

By Ashley Laabs

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the …

Self tanners are in demand, so much so that they have garnered permanent self space at most major retail and specialty beauty stores.That means salon clients are buying these products. As experts in sunless, they should by them from us.…