Author Archive

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

Devoted Creations co-hosted the 2016 Cardiac Kids Spring Golf Tournament as the main sponsor. Eighty people came out to support this wonderful cause that raises money for cardiac heart patients and their families.

“As always I would like to thank …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

Women with vitamin D blood levels greater than 40 ng/ml had a 67% lower risk of cancer than those with levels below 20 ng/ml in a new study from Dr. Cedric Garland from the UC San Diego School of Medicine …

Eric Anderson was first drawn into the positive environment tanning salons provide to their customers back in 1998 with his then business partner. However, he felt the industry was lacking strong leadership and was eager to turn things around. He …

In a SmartTan.com poll, nearly two-thirds of salons said their staff does not use scripts to push sales. There’s no definitive right or wrong answer when it comes to utilizing scripts, but it’s no surprise that salons tend not to …

By Dr. Marc Sorenson, Sunlight Institute

A new study indicates that tanning beds stimulate the production of vitamin D by the skin.[1] The researchers compared dark-skinned people with Caucasians and found that tanning-bed sessions increased vitamin D levels almost identically …