Author Archive

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

A new in-depth article from wellness publication mindbodygreen outlines extensive research on vitamin D’s antioxidant properties that “support a long, happy healthy life.”

“Without adequate levels of vitamin D, your body can’t utilize the vitamin when it’s needed—for antioxidant actions …

From GrassrootsHealth

If given the chance, the body produces enough vitamin D from sunshine to reach levels of 40-60 ng/ml (100-150 nmol/L) – could the body be ‘wrong’?

Centuries ago, Hippocrates (now considered the “Father of Medicine”) observed that the …

The SmartSun Therapy SST28 sets the standard for red light technology in the tanning industry with precise engineering that maximizes the functional irradiance that actually reaches and penetrates the user’s skin.

With new red light therapy equipment options emerging in …

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

By Scott Nichols

For the past few years, when working with staff I’ll look for the difference between employees’ performance. Why did some employees perform well while others didn’t? I have seen employees with the best attitude and outgoing personalities …

A groundbreaking study published in Clinical, Surgery and Medicine highlights how high-dose vitamin D3 supplementation could significantly reduce healthcare costs and disparities, particularly for African American and Hispanic patients.

Led by retired trauma surgeon and vitamin D expert Dr. Leslie …

Creating a solid plan on paper is the easy part. The real challenge is getting your team to buy in. Stick with it! If you have the right plan, they’ll gradually get on board. If not, you’ll know when it’s …