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Author Archive

Are You Making it Easy for Clients to Buy from You?

Thursday, October 19th, 2023

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

Nashville Show Attendees: Join us and get free training!

Wednesday, October 18th, 2023

Hello Nashville Show Attendees!

Smart Tan’s Matt Russell will be giving two presentations at the Four Seasons National Tanning Expo in Nashville and would like to invite you to attend and win some free training.

Come join Matt on Sunday …

See You Next Year: Natural vitamin D production limited until spring

Tuesday, October 17th, 2023

As an article from FOX Weather reminds us, the time of year has come when much of the U.S. population can no longer produce adequate vitamin D naturally from the sun. Those north of the 37th parallel, or 37 degrees …

Salons Help Prevent Sunburns: Poll

Tuesday, October 17th, 2023

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a SmartTan.com poll.

According to the poll, 92 percent …

Tanning as a Source of Vitamin D

Monday, October 16th, 2023

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Easy Ways to Increase Your Customer Base

Friday, October 13th, 2023

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

ASA’s Levy Wins Second Term in Local Election

Friday, October 13th, 2023

ASA Executive Director Joseph Levy’s mission promoting sunburn prevention and responsible UV exposure has taken him across North America to 43 different state capitols, five Canadian provincial capitols, as well as national capitols Washington D.C. and Ottawa, Ontario.

But after …

Nitric Oxide: Miracle Molecule of Sunlight on Skin

Thursday, October 12th, 2023

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a

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