Author Archive

For more than a quarter of a century you’ve probably seen my picture in Smart Tan Magazine in suits and ties – more often than not promoting the case for non-burning sun exposure at meetings in state capitol buildings. I’ve …

By John Toston, Tan-Link

Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …

By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …

By Megan Racine, Devoted Creations/Selfie Glow

As we approach the closing months of the summer, temperatures start to cool down at night and leaves start the beginning stages of changing colors. We start to reorganize our routines when our kids …