Author Archive

More than ever, instant gratification is the way of the world. While the merits of that mindset might be debatable in some contexts, the “I want it and I want it now” mentality is a great thing for tanning business …

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A new study echoes findings of previous research, indicating that taking vitamin D supplements does not provide some of the purported health benefits, but a report on the research from The Times clarifies the resounding point: sunlight, not supplements, is …

Leif Vasstrom, Supra Technologies

Having been around for every rise, fall, twist and turn the U.S. tanning industry has ever seen, Leif Vasstrom knows better than anybody that innovation is a prerequisite for continued success in this industry.

Vasstrom’s Supra …

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Though our industry has been utilizing red-light therapy devices for a while, the advancement in high-output LED red light therapy units is teaching us that there’s a lot more to red light therapy than simply putting a user under the …