Author Archive

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published in the British Journal of Dermatology. The 2017 finding supports the notion that moderate UV exposure is not a …

Often imitated but never duplicated, Glo Sun Spa epitomizes the best of what a modern tanning business can be.

Staying on the cutting edge of the industry is familiar territory for Glo founder Todd Earnhart. By all accounts, the Houston-based …

It’s been known for years that humans receive nutrients from sunlight just like we receive from our food. Certain wavelengths of sunlight impact a variety of health issues including vitamin D production from UVB light and  UVA light produces Nitric …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

A new in-depth article from wellness publication mindbodygreen outlines extensive research on vitamin D’s antioxidant properties that “support a long, happy healthy life.”

“Without adequate levels of vitamin D, your body can’t utilize the vitamin when it’s needed—for antioxidant actions …

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …