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Author Archive

Managing with Intention

Friday, August 26th, 2022

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

7 Reasons You Should Be Selling Online

Thursday, August 25th, 2022

By John Toston, Tan-Link

Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …

What Can You Say? Clarifying Customer Communications

Tuesday, August 23rd, 2022

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Keys to Executing Profitable Promotions

Monday, August 22nd, 2022

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

Know Your Worth: It may be time to consider a strategic pricing overhaul

Saturday, August 20th, 2022

Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Thursday, August 18th, 2022

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

The Sunless Regimen Your Valued Customers Need

Wednesday, August 17th, 2022

By Megan Racine, Devoted Creations/Selfie Glow

As we approach the closing months of the summer, temperatures start to cool down at night and leaves start the beginning stages of changing colors. We start to reorganize our routines when our kids …

Make the Most of Your Direct Marketing

Tuesday, August 16th, 2022

Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

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