Author Archive

By John R Toston III, Account Manager, Tan-Link

If you own or operate a tanning salon, you understand that most of your revenue comes from 50-65% recurring members. However, what happens when your payments fail when your draft runs, and …

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Every business owner in the country already knows about the difficulty of hiring and maintaining a quality staff in the current job market, so let’s get right to it.

It’s always been hard enough to retain your staff members in …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

One of the greatest assets small businesses possess is adaptability – the capacity to make beneficial adjustments at a moment’s notice. There are countless ways you can modify your pricing, promotions or sales techniques to make your business more profitable. …

Excelsior Springs, MO: Heartland Tanning’s second annual Mind Your Business Owners and Operators Retreat leaves attendee’s with only one question- When is the next one? Heartlands retreat brings salon owners and manufacturers together with a winning combination of networking, fun, …

By Scott Nichols

The hardest thing that I face every day is having the ability to say the word “no”! I struggle with this because if I feel I can help someone, I want to help them. It’s not until …

By Lydia Calderón

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here are some contests to …