Archive for the ‘News’ Category

The new SmartSun Therapy SST28 Operator Training is now available at no cost for Smart Tan members and non-members. You only need to create an account and login.

• In this 30-minute training video module, you will learn:
  The different spectrums

Technology has leveled the playing field for small businesses. Particularly with marketing, you no longer need a substantial budget, specialized training, or designated staff to replicate much of what companies with far more extensive resources are doing.

In our February …

Gina Jaeger-Morris, Business Development Manager, Sun Evolutions

 Value is in the eye of the beholder. While some customers will appreciate the worth of the high-end ingredients and tanning prowess your top-shelf products provide, getting more products for their money will …

Point-of-purchase (PoP) refers to a moment in time when a customer can complete a transaction with your salon, whether it’s booking an appointment, paying for products, purchasing memberships, checking in for a tanning session, or a combination of services. If …

A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

The American Suntanning Association is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2023.

Efforts to keep under-21-year-old clients from using sunbeds in professional salons have been introduced in New York …

In the early 2000s, Glo Sun Spa founder Earnhart played a central role in setting the trends of spa diversification and adapting terminology to reflect the evolving nature of tanning businesses. Even before that, Earnhart built his reputation as an …