Archive for the ‘News’ Category

The story of the next generation of tanning equipment that will be hitting the U.S. market soon starts in Germany, which has always been the epicenter for tanning equipment development and production.

In 2017, the leaders of the Sales and …

By Roger Holmes, Celsius Tannery, ASA Board of Directors Member

So why would I give the American Suntanning Association one single dime of my hard-earned money?

For years, as we grew our professional indoor suntanning business, we watched every line …

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative aspects of sun exposure. Safe, moderate …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

By Ivy Potter, Bronze Sol

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up …

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …