By Ivy Potter

Self tanners are in demand, so much so that they have garnered permanent shelf space at most major retail and specialty beauty stores. That means salon clients are buying these products. As experts in sunless, they should …

By Susan Friesen

I know how important Google rankings are for small business owners, because I’m a small business owner myself.

I also know that while the web development world has been abuzz with Google’s anticipated algorithm update, most of …

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

It’s no secret that everyone looks and feels a little sexier with a nice tan. But that’s apparently not the only way sunshine can improve your sex life. Exposure to bright lights, similar to sunlight, tripled reported sexual satisfaction in …

By Lydia Calderón

Like Snapchat, Instagram stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at the top of your Instagram feed and can also be viewed on …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

By Scott Nichols

How has your recovery year gone so far since Covid hit? Some of us might be in areas where restrictions are eased up and others might be in areas where it’s more difficult to run your business. …

Instill confidence while your customers are in your lobby or throughout other parts of your salon with Smart Tan’s Lobby Video. This video is designed to be looped or to be added to your salon’s video rotation with several segments …