By Crystal Rooney, Sun Spot Atlantis

How can a spray technician in Florida using the same spray tan solution as a Colorado spray technician get a different outcome? The answer is simple – environmental conditions.

Perhaps you live in an …

The serendipitous path that led Ivy Potter to find a passion in tanning has turned out to be as much of a blessing for the industry as it has for Ivy herself. She’s spent more than a decade building her …

Smart Tan’s hard hitting lineup of educational sessions that you have come to know and love are now available anywhere, anytime. The 2021 Smart Tan Virtual Educational Conference is designed around the hot button topics that are most vital to …

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

Prominent natural health advocacy group Natural News advised readers on correcting common mistakes regarding sun exposure in an article on NaturalNews.com.

“The sun is a major healing force and is responsible for sustaining life on this planet,” wrote Natural News …

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …

You undoubtedly offer your clients a multitude of ways to purchase their UV tans. But, how many different ways can they buy spray tans?

Sunless tanning is quickly becoming equally as important to tanning businesses as UV, but the purchasing …

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …