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Salons Stay on Top of Metrics

Thursday, May 9th, 2019

In a SmartTan.com poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

Retail Powerhouse, Part II: Add revenue with products that complement sunless and other services

Wednesday, May 8th, 2019

In Part 1 of this series in the April edition of Smart Tan Magazine, we discussed boosting retail revenue by focusing intently on selling more skin care, bath and beauty and specialty tanning products. Those categories are comprised of a …

Hire & Groom Employees for Sunless Success

Tuesday, May 7th, 2019

By Ivy Potter, Image Sun of Northwest Indiana

Employees are the front line of your business; having good employees is as important as having working equipment. Use these tips to find the right employees and get the most out of …

Study the EFTs You Don’t See

Monday, May 6th, 2019

By Scott Nichols

If you have an EFT-based business, this time of the year is vital that you pay attention to what is happening. Most salons do great enrolling their customers with specials, promotions and sales, but when it comes …

Sunbeds Best ‘D’ Source: Study

Friday, May 3rd, 2019

A European study showed that three non-burning sunbed sessions weekly was more effective at raising vitamin D blood levels than 1,000 IU of daily vitamin D pills.

Published in the European Society for Photobiology’s journal, Dr. Fran de Gruijl was …

May is Sunshine Month!

Wednesday, May 1st, 2019

GrassrootsHealth has declared the month of May to be “Sunshine Month” to raise awareness about the importance of sunshine. During the month of May, we will be providing information about why the sun plays an essential role in human health, …

How to Turn Facebook ‘Likes’ Into Money

Tuesday, April 30th, 2019

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …

Digging Deeper for Customer Service

Monday, April 29th, 2019

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

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