A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …

Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

The hardest part of making a sale is getting the person to walk through the door of your tanning business in the first place.

So, why does it seem that most tanning professionals are overwhelmingly obsessed with bringing in new …

By Brandon Cardinal, Norvell Sunless

It’s that time of year again: busy season! New clients will mean old symptoms that need a fresh perspective. Reoccurring issues with results and skin never disappear, and remember, are not your fault, unless of …

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …