By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

A panel of many of the world’s leading vitamin D researchers released an online video in late 2014 calling for the public to embrace a balanced approach to UV exposure as the most important source of “the sunshine vitamin” and …

Everybody would probably rather talk about sales, marketing or the next big thing, but none of that is even relevant without equipment that attracts clients and performs effectively to keep them there. There are two sides to that story: maintenance …

By Joe Levy, Smart Tan Senior Vice President

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. …

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

In …

TORONTO, Ont (July 14, 2016) – With school out and vacations in full swing, Canadians will be spending more time outdoors soaking up the sun.

According to the Vitamin D Society, summer is the best time for Canadians to naturally …

Devoted Creations’ launched the “7 Days of Summer” social media contest on Instagram, encouraging DC fans to post, like, share, comment, tag and even share their very own MCM (Man Crush Monday).

Collectively, DC’s Instagram gained over 1,000 likes and …