By Joe Levy, Smart Tan Senior Vice President

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. …

As sunless becomes a larger revenue stream, salons are beginning to focus more on the ins and outs of maximizing spray sales and treating it as an equal aspect of business to UV tanning, not just a complement. In a …

A panel of many of the world’s leading vitamin D researchers released an online video in late 2014 calling for the public to embrace a balanced approach to UV exposure as the most important source of “the sunshine vitamin” and …

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

No matter what you think of the hoards Pokémon Go players wondering around with their faces in their phones for the last couple weeks, there’s one undeniable plus side: It’s getting people to spend more time outdoors! As well as …

Charlotte, NC – California Tan Sunless® partnered with InReach, an international nonprofit organization, to make the organization’s largest fundraiser of the year a huge success! InReach is a leader in providing housing, jobs and community support to individuals with intellectual …

In a recent SmartTan.com poll, four out of every five respondents said they had implemented strategies learned at Smart Tan’s past educational conferences in the management of their businesses. It’s no surprise, as Smart Tan has been perfecting its educational …

Vision boards. Persistence. Passion. A dream.

All of these things led to her dream coming true in  2012, when owner Lynn Graham bought a tanning salon. After years of spray tanning, she and her daughters were finally able to turn …