More than 1 in 3 indoor tanning facilities now refer to their UV tanning units as sunbeds — a term that accurately portrays the fact that sunbeds are, above all else, a surrogate for natural sunshine. Less than 1 in …

It’s no secret that in today’s society, when someone is looking for information on a business, the first place they go to is Google. Before they ask their friends for recommendations, they’re seeing what Google has to tell them. And …

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Golden Booty Tanning Resort is no stranger to adversity. From the beginning, they have overcome tragedy, trials and tribulations not for the weak of heart, but they haven’t let it impede their love for their business. When Kim Gomes’ daughter, …

The research dermatologist largely credited for founding pathology procedures used in dermatology — dermatopathology — agreed with Smart Tan’s position that sunburn, not sun exposure, is the UV-related risk factor for melanoma and that over-the-top anti-UV messages are harmful.

“Smart …

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …