By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

By Matt Russell, Smart Tan CEO

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new …

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

As a tanning business owner or manager, your employees are crucial to your business’s success. Their ability to provide excellent customer service, operate equipment safely, and sell products effectively directly impacts your salon’s reputation. Implementing a comprehensive orientation and training …

From GrassrootsHealth

Does your job affect your vitamin D status? Should certain occupations have specific guidelines and actions to take for vitamin D?

A review by Sowah et al. looked at data from 71 peer-reviewed studies to determine how vitamin …

There’s a power struggle going on in the indoor tanning industry. It’s happening every day in salons across the country. It’s likely that right now, as you read this, a tanning customer and a tanning salon operator somewhere are discussing …

Red light therapy has rapidly become one of the most exciting and profitable service categories in the tanning and wellness industry. Thanks to significant advancements in technology, today’s systems are light-years ahead of the older, outdated models that once filled …

Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you’ll want to take the proper steps to ensure …