Every salon owner wants equipment that draws people in—and keeps them coming back. In today’s market, that means more than just offering a great tan. Clients are increasingly focused on how they feel, not just how they look. They’re seeking …

From GrassrootsHealth

From serotonin and endorphins to circadian rhythm regulation and emotional resilience, sunlight plays a far greater role in mental wellbeing than many people realize

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

In a world increasingly focused on digital ads, automation, and online funnels, it’s easy to overlook one of the most reliable drivers of new business: what’s happening right outside your doors. Tanning is still a proximity-driven business. The people most …

From GrassrootsHealth

The unique biological consequences of full spectrum sunshine, including UVB, UVA, Red, Near Infrared, Far Infrared, and Blue Light

Tanning businesses play a crucial role in helping customers achieve a gradual summer glow, making May the perfect time to launch summer prep promotions.

Summer prep promotions offer an opportunity to provide valuable services and products while educating customers on …

Published on May 9, 2026 by GrassrootsHealth

Avoiding the sun may prevent some skin cancer deaths, but at the cost of overall health and longevity

When considering a major investment in a red light therapy bed for your business, it’s easy to be drawn in by a sleek, modern design. But while aesthetics matter for the client experience, it’s what’s under the surface that determines …