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Shades of Marketing

Tuesday, December 21st, 2010

Have you ever noticed that fast food chains like McDonalds, Burger King and Wendy’s all use similar color schemes? There’s a reason for that; the colors red, yellow and blue all make consumers feel a certain way.

KISSmetrics, a marketing …

New ‘Sun Scare’ Lie: Risks Unknown

Tuesday, December 21st, 2010

A trio of articles in the new Archives of Dermatology, written by authors who have conducted political lobbying for the dermatology industry, are attempting to suggest that most people who use indoor tanning equipment are not aware that UV overexposure …

Customer Shoots LA Tans Robber

Monday, December 20th, 2010

Surveillance video released this week by police shows a tanning salon client who bravely grabbed a hand gun from a would-be tanning salon robber in a south-side Chicago suburb Dec. 11, shooting the robber dead in the salon’s reception area.…

Get Mid-Day Sun: British Report

Friday, December 17th, 2010

A consortium of British public health groups has done an about-face, recommending that British citizens go out and get non-burning levels of mid-day sun to make sufficient vitamin D.

“Going out in the midday sun without sunscreen is good for …

Most Tanners Know About Eye Protection: Survey

Thursday, December 16th, 2010

Cheri Cosgrove of Tanworld has conducted and released the results of a survey examining tanners’ knowledge of eye protection. The survey asked participants about their knowledge of UV exposure and long term eye damage, if they used eye protection during …

Do You Know ‘D’ Score?

Thursday, December 16th, 2010

Indoor tanning clients have 90 percent higher vitamin D blood level scores as compared to non-tanners — levels that are close to what outdoor workers and non-human primates who live outdoors in the sun naturally have.

2010-12-16 Know D Score copy“Sunbeds that emit UVB …

7 Business Tips for the Holiday Season

Wednesday, December 15th, 2010

Consumer spending has increased this year, particularly around the Thanksgiving holiday. According to an article in The Street, though, this increase in sales has not benefited all businesses.

Small businesses have been missing out on the sales boost because most …

Holick Receives Van Slyke Award

Wednesday, December 15th, 2010

One of the world’s leading sensible sunlight advocates — asked to vacate his position in the Boston University Dermatology Department for what that department chair called being “an embarrassment to this institution” for his views — has received yet another …

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