Smart Tan coined the term “sun scare” in 1996 to define the practice of overstating the easily manageable risks of UV exposure in an attempt to market products or change behavior. An important caveat to this discussion is the fact …

Smart Tan coined the term “sun scare” in 1996 to define the practice of overstating the easily manageable risks of UV exposure in an attempt to market products or change behavior. An important caveat to this discussion is the fact …

Sun Scare pundits should concentrate on the cosmetic effects of tanning rather than the health effects in their over-the-top efforts to scare people out of the sun, a study in the journal Cancer reported this week.…

Sun Scare pundits should concentrate on the cosmetic effects of tanning rather than the health effects in their over-the-top efforts to scare people out of the sun, a study in the journal Cancer reported this week.…

Nearly three out of four tanning salon owners say the simple message that UVB is the best source of vitamin D will be a bigger part of their message in 2009, according to the results of a SmartTan.com poll conducted …

Nearly three out of four tanning salon owners say the simple message that UVB is the best source of vitamin D will be a bigger part of their message in 2009, according to the results of a SmartTan.com poll conducted …

“All you have to do is look at someone like me – I’m young, I’m healthy, I don’t smoke and I’m not someone who lazes about in the sun, but I still got it.” — Melanoma survivor Maddy Bellcroft, who …

“All you have to do is look at someone like me – I’m young, I’m healthy, I don’t smoke and I’m not someone who lazes about in the sun, but I still got it.” — Melanoma survivor Maddy Bellcroft, who …