It’s impossible to walk down the street today – from L.A. to Smalltown, U.S.A. – without seeing Ed Hardy-inspired clothing and accessories. Even (and especially) Hollywood has taken to the tattoo-loving designs with gusto. Now you customers can look like …

1. See Your Business Through Your Customers’ Eyes.
Keep a strong focus on your customer base. Pay close attention to their needs and concerns. Study the diversity of different genders and generations. One size sales and service no longer works …

This past November the Vitamin D Society had its 2nd Annual Vitamin D Awareness month. The key this year was to let Canadians know how important it is to get vitamin D blood levels checked. Executive director Joseph Levy of …

The Tale of the Closeted Tanner. It’s not fiction. It is, unfortunately, a very real story that exists in every town in North America. The story’s protagonists are people who are ashamed to admit that they tan and that (gasp!) …

Last year Devoted Creations created its first environmentally “green” lotions – the Green Line: Terra, Verde and Puro. The industry was impressed with such eco-friendly strides and began buying up the Green Line. The line is still going strong and …

Smart Tan has long been the industry leader in salon training, but let’s face it, training can often be a bit of a hassle. Why? Perhaps the classroom training isn’t close to your salon. Or you’ve just sent your entire …

Professional Indoor Tanning Means Promoting a Healthy Lifestyle

Indoor suntanning was invented in Europe primarily to harness the positive physiological and psychological benefits associated with UV light exposure – a fact that often gets lost in today’s rhetoric about the …

There’s more research this month supporting a connection between higher vitamin D levels and a decreased risk of heart disease.…