While most of the dermatology profession has an inexplicably myopic view about tanning, many enlightened dermatologists have broken ranks with their peers in recent years, urging their profession to re-think its one-sided dogma about sun exposure. Two of the most …

Tanning is your body’s natural protection against sunburn – it is what your body is designed to do. Many have referred to this process as “damage” to your skin, but calling a tan “damage” is a dangerous oversimplification. Here is …

A brand new customer walks into your tanning business and announces that she would like to start tanning. This seems like the ideal situation and just what you need to make the day’s sales quota.

But are you leaving money …

What should we be saying about the driving force of our salon’s indoor tanning? Should it be a health message? A relaxation message? A promise of cocoa-brown skin? A cure for psoriasis? This month let’s take a look at what …

As vice-president of equipment sales at Future Industries, I believe that top-quality equipment can have a positive impact on your bottom line. If your customers are getting the best results in the shortest amount of time, you won’t have to …

Dan Humiston graduated from college in 1985 with a degree in education and was hopeful and idealistic in preparing for a teaching job and thusly changing the world. After a month of looking for employment turned up nothing, he became …

When Tonya Trytten and her husband, Daniel Peterson, vacation in Mexico they are no longer one of the “lobster people.” Because they know the value of a building a gradual base tan, they do so before their trip and arrive …

This is a simple little story that can impact sales significantly.

            A couple of weeks ago, I worked in the Finger Lakes region of New York for an Economic Development group that was working with the growing amount of wineries …