By Matt Russell, Smart Tan CEO

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new …

Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you’ll want to take the proper steps to ensure …

By Scott Nichols

I want to lay out a 5-point plan to help you grow your business to the next level. I understand this is easier said than done, but my hope is within 60 to 90 days of implementing …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses, and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …

By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

By Joseph Levy, ASA Executive Director

ASA is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2024. And we’re working with our suppliers and the other associations worldwide to do so.…