By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

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The story of the next generation of tanning equipment that will be hitting the U.S. market soon starts in Germany, which has always been the epicenter for tanning equipment development and production.

In 2017, the leaders of the Sales and …

By Roger Holmes, Celsius Tannery, ASA Board of Directors Member

So why would I give the American Suntanning Association one single dime of my hard-earned money?

For years, as we grew our professional indoor suntanning business, we watched every line …

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative aspects of sun exposure. Safe, moderate …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

By Ivy Potter, Bronze Sol

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up …