Author Archive

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Congress passed a $900 billion pandemic relief package Monday that supplies more than $300 billion in relief for small businesses, including a second round of the Paycheck Protection Program (PPP). The package has been sent to the White House, where …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

By Ivy Potter, Bronze Sol

It is a fact that hydrated, well-moisturized skin tans better and holds a sunless glow longer. It is also true that skin comes in different types and the need for each skin type can change …

By Marc Sorenson, Sunlight Institute

Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better performance, behavior and psychological health.

Furthermore, very few things …

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …