Author Archive

By Grant Miller, Salon Consultant

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton …

Tanning Oasis is all about offering “more.” More value and more options stand out as the factors that drive the business, but when you dig a little deeper, providing more for their clients and employees in terms of compassion and …

By Jenny Backman, Carolina Tan Factory

It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another …

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

By Carole Baggerly, GrassrootsHealth

I would like to share some information not about how sun exposure produces vitamin D, but some of its other benefits. It is healthy to have regular, non-burning sun exposure. It is also counter-culture right now, …

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

By Ivy Potter, Image Sun Tanning

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle …

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …