Author Archive

By Lydia Calderón, Smart Tan Marketing Manager

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their …

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, former Rangers F.C. manager Pedro Caixinha told the media.

“Pedro Mendes told me about the need for sunlight. He used …

By Grant Miller, salon consultant

Columbia House, the company that was famous for one of the most successful and irresistible offers ever, filed for bankruptcy in 2015. Ending their business was mostly due to the changing of customers’ buying and …

Training is training, right? Not according to successful tanning salons in today’s market. In fact, many successful business leaders will tell you that their operator training is arguably the most important part of ensuring a customer’s positive experience.

Amy Ringler …

California Tan proudly donated a portion of Cali Collection revenue to the California Community Foundation’s Wildfire Relief Fund. The brand has many ties to the state and is ecstatic to have the opportunity to donate revenue from the Cali™ collection, …

GrassrootsHealth promotes health change through research. There are many research articles which conclude that vitamin D levels above 60 ng/ml (150 nmol/L) may significantly reduce your chance of getting breast cancer. Read about some of the research here.

After …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

Even as an established tanning provider in an affluent area near Los Angeles, Jon Enke is always looking out for the next big thing that will generate additional revenue. The outlook has served Tan L.A. Day Spa well over the …