Author Archive

First impressions are everything, and it’s no different in the digital world. So, always set the right tone for your relationship with email subscribers with a strong welcome message, the Inc.com article “Are You Welcoming Your Email Subscribers? 3 Tips” …

From the Vitamin D Council

The National Institute for Health and Care Excellence has published a draft of new guidelines which aim to help educate health professionals on the importance of vitamin D. NICE is an organization that helps provide …

When you attend Smart Tan Nashville, worst case scenario is leaving with more than $400 in lotion samples and other freebies. Best case, you’ll take home a $10,000 piece of equipment that can truly be life-changing for a business owner. …

Gift cards are a $118 billion market that remains largely ignored by independent merchants, according to the Entrepreneur.com article “Gift Cards Are an Untapped Opportunity for Local Business.” Think about the gift card displays you see at drugstores and groceries …

Glo Sun Spa and Devoted Creations celebrated the announcement of the 2013 Houston Texans Cheerleaders this earlier this month at LA Fitness in Houston, Texas! Todd Earnhart, Steve Heller, Tammy Jewel, and Chantel Jent presented an amazing swag bag from …

By Grant Miller, salon owner and consultant

Sometimes the best ideas for effective marketing can be found by paying close attention to what other smart businesses are doing. Let me show you an example of a recent promotion that I …

By John Williams, author and aviation professional

About two weeks ago, I was managing an aircraft that had sustained structural damage and was in our facility for repair. We performed a hidden damage inspection and were cleared to begin the …