Author Archive

By Matt Russell, Smart Tan CEO

Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

• The “Diseases of Darkness” that are associated with vitamin D deficiency,

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

By Scott Nichols

Most of my articles have been geared towards upper management and owners, but this month’s article will be for the employees. I want to help you with building yourself up to improve and win in the workforce. …

The ability to adapt and evolve is a prerequisite for success for any tanning business, but the most successful operators are those who can seemingly envision the future and lead the entire industry in a new direction. In many cases, …

October is Breast Cancer Awareness Month – Bring awareness to breast cancer PREVENTION all month long by participating in and sharing the research!