By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

Previously, …

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …

When commercial UV tanning first came on the scene in the 1970s, marketing the service wasn’t as simple as just putting an ad on the radio to remind people to come to your “tanning salon.” Half of them wouldn’t know …

By Grant Miller, salon owner and consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about …

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she’s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me …