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Sunless in the Summer

Monday, June 10th, 2019

By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow …

Five Types of Email for Better ROI

Friday, June 7th, 2019

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

Stop Shunning Your Intuition

Tuesday, June 4th, 2019

By Ashley Laabs

The contemporary business world encourages people to make decisions based on measurable data, and rewards them for their measurable achievements. But even as we consume an overwhelming amount of data, we don’t necessarily feel better prepared to …

The Question I Hate the Most….

Monday, June 3rd, 2019

By Grant Miller, salon owner and consultant

I frequently get asked the question, “What’s your one key to being successful?” Although well intentioned, it’s not a very smart question. Any high achiever will tell you there are 10, 20 or …

Book Recommends Non-Burning Sun Exposure, Citing Research on Sun Exposure, Vitamin D, and Disease Risk

Friday, May 31st, 2019

St. George, UT  –Available on Amazon, Embrace the Sun, by authors Marc B. Sorenson, Ed.D. and William B. Grant, Ph.D., claim that sun avoidance may be nearly as hazardous to your health as cigarette smoking! Will there soon …

How To Thrive During The Second Half of The Year

Thursday, May 30th, 2019

By Grant Miller, Salon Consultant

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new …

Sunbeds Useful for Skin Condition Treatment: Review

Wednesday, May 29th, 2019

Discounting commercial sunbed use as a treatment option for those suffering from dermatological diseases may be a disservice for patients, according to a review of previous research on the subject.

“Unsupervised sun exposure is a standard recommendation for some patients …

ASA State Regulatory Program: A Very Busy 2019

Tuesday, May 28th, 2019

State regulatory advocacy efforts continue to be an important part of the American Suntanning Association’s efforts to promote the responsible use of sunbeds in professional salons.

Efforts to restrict UV tanning in salons for clients under age 18 and efforts …

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