It might be easy to think of this year’s Smart Tan Downtown keynote as an artist, a public speaker or an entrepreneur — but “or” is not a word that suits Erik Wahl well. More aptly described using the word …

Creating a brand that people connect with emotionally is the key to customer loyalty according to brand strategy executive Libby Gill and the Inc.com article “7 Essential Ingredients for a Compelling Brand.” People don’t choose their favorite brands based solely …

This may be the first time you’ve ever been OK with the notion of being compared to a whale.

A new study, reported by USA Today, finds that whales, like humans, tan in order to protect themselves from sunburn.

Because …

Two primary care practitioners encourage family doctors to combat vitamin D deficiency in their patients by recommending “sensible sunlight exposure” and vitamin D supplementation in a new study published in the Journal of Optometry. The report cites the scientific …

Non-smokers that take at least 800 IU of vitamin D daily are more than 60 percent less likely to ever be diagnosed with lung cancer, a recent study from the University of Washington suggests.

The large cohort study of nearly …

Put the concept of social proof to work with some tips on boosting your company’s online credibility from the Entrepreneur.com article “Got Street Cred? 5 Ways to Build Customer Trust Online.” According to marketing exec Karen Leland, social proof works …

The Smart Tan Downtown 2013 official Opening Session takes place the morning of Saturday Nov. 9, but you won’t want to miss the education, interaction, and entertainment that kicks off Friday!

The Friday pre-conference schedule features valuable educational options for …

“There was a time when the government encouraged sun exposure for babies. Statistics on skin cancer and other illnesses have dramatically increased since this program ended.” – Anonymous parent, in a comment to the U.S. Centers for Disease Control on …