Implement an effective bonus plan that will keep your team engaged and kick sales up a notch, with tips from the Inc.com article “How to Motivate With Bonuses.” A bonus plan done the right way can make your team excel, …

Nearly half of indoor tanning businesses use a combination of industry posters, customized signage and generic artwork to decorate the interiors of their businesses, according to a recent SmartTan.com poll.

Forty-five percent of salons say they use a mix …

Older adults that are severely deficient in vitamin D have twice the risk of respiratory disease as those with the highest vitamin D levels, according to new research from University College London. Respiratory disease includes cystic fibrosis, COPD, asthma, pneumonia, …

Kansas salon The Midas Touch Golden Tans partnered with Devoted Creations last month to offer clients the best in tanning skin care for its annual Free Tan Weekend.  The weekend sale has been the keystone to the salon’s success over …

Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article “”Email 101: How to Write Better Subject Lines.” Catchy subject lines are one …

By Grant Miller, Salon Consultant

Last month, we explored the ValPak ad, now I will show some examples of do’s and don’ts in action.

If you’re relying on your ad rep to be a marketing wiz and write you an …

A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.

Fifty-one percent of salons said social media is their most effective marketing method, while just 13 …

Higher vitamin D levels helped those with Crohn’s disease overcome fatigue and limited decreasing muscle strength in a recent randomized, placebo-controlled study from Trinity College in Dublin, Ireland.

Patients that received supplements and had vitamin D serum levels of more …