By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Savvy salon owners know that staying connected with their customer base is key to keeping business strong. Email marketing is a powerful tool for maintaining customer engagement, promoting seasonal offers, and positioning your salon as a go-to resource for beauty …

By Scott Nichols

Leadership is probably one of the most difficult, rewarding, scariest and brave characteristics we can have. I believe leadership is in all of us, but some of us are really good at using it and some of …

As the new year rolls in, millions of people make resolutions centered around fitness, health, and self-care. For tanning and wellness salons, this is an ideal time to leverage promotional efforts and strategic communication to align with your clients’ goals. …

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

Building on its strong reputation as a wellness-focused business, Carolina Tan & Wellness has taken its commitment to holistic well-being to the next level with the introduction of SmartSun Therapy. The advanced, medical-grade red light therapy equipment has enabled the …

No matter how you look at it, once you’ve learned sales skills, you’ve sharpened a tool that will help you throughout your life. Sales performance in any job leads to individual success in the form of promotions, raises, and future …