By Scott Nichols

In today’s world, most of us watch video clips online. If you’re like my son, you watch sports clips of athletes making the last-minute shot, touchdown or goal. What’s not shown is the other 99% of the …

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

In examining your opportunities make 2023 as profitable as possible, one really stands out as virtually limitless: Increasing product sales. There’s realistically only so many tanning memberships and sessions you can sell. Only a percentage of women in your community …

By John Toston, Tan-Link

Did you know that about 98 percent of the messages that are sent via SMS are opened within 5 minutes? This means that…

• You’ll be bypassing the email unread/spam filter.
• Almost a guaranteed open rate.
• And,