Author Archive

Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article “”Email 101: How to Write Better Subject Lines.” Catchy subject lines are one …

By Grant Miller, Salon Consultant

Last month, we explored the ValPak ad, now I will show some examples of do’s and don’ts in action.

If you’re relying on your ad rep to be a marketing wiz and write you an …

A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.

Fifty-one percent of salons said social media is their most effective marketing method, while just 13 …

Higher vitamin D levels helped those with Crohn’s disease overcome fatigue and limited decreasing muscle strength in a recent randomized, placebo-controlled study from Trinity College in Dublin, Ireland.

Patients that received supplements and had vitamin D serum levels of more …

Susan Carlton has been a long-standing trainer for the New Sunshine family of brands, training salons all over the country about confidence and body language in the sales process. But lately, she’s adopted a new nickname: Webinar Queen! Her charming …

Occasionally giving away free products or services can be a solid business strategy, but make sure you’re getting a return on your investment, the Inc.com article “How to Give Away Freebies—and Not Bankrupt Your Business” explains. Offering freebies for contests, …

Designer Skin recently sponsored a high-end gifting suite in honor of the MTV Movie Awards. The gifting suite was a two-day event in which some of the most popular stars in television and film were invited to attend. The modern …

A recent SmartTan.com poll demonstrates the variability of client demographics within the indoor tanning industry.

In the poll, just under one-third of salons said that males make up 20-35 percent of their client base. Twenty-six percent said 10-19 percent of …