Author Archive

By Scott Nichols

Most of my articles have been geared towards upper management and owners, but this month’s article will be for the employees. I want to help you with building yourself up to improve and win in the workforce. …

By Grant Miller

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep compared to …

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a …

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

Like so many tanners in the early 1980s and ever since, Paul Manke’s tanned indoors for the first time because he wanted a base tan for a sunny vacation. As it turned out, the serendipitous introduction to the burgeoning industry …

By Shelby Spray, California Tan Sunless

“Hi, welcome to Fact or Cap where we’ll…”

If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If …

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …