Outside of organic word of mouth, tanning businesses we speak with now consistently report that social media is their most useful way to reach potential clients. As Facebook and Instagram have become more prominent and tanning business owners have seen …

By Ashley Laabs

When you’re running a business, it can become very easy to recognize something that can help your business grow – especially when you don’t have it. Instead of focusing on the want to seek resources you don’t …

By Matt Russell, ASA Executive Director

In 2012, I was asked by a number of industry members I had worked with for years if I would be interested in helping develop and organize the industry’s first association created specifically for …

By Perry Holman, Executive Director, Vitamin D Society

How did we get to this point in our relationship with the sun? If you follow the current health recommendations from some dermatologists you would live in perpetual darkness, in a bunker, …

By Scott Nichols

Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will …

Netflix first came onto the scene in 1997, and within a few short years it completely changed the way we rent movies. While there’s much to say about the innovation they pioneered in delivering content, both by mail and by …

What do dogs have to do with tanning? Well, everybody – including tanners – loves dogs, of course!

Celsius Tannery, a four-location tanning business in greater Kansas City, leveraged their customers’ appreciation for man’s best friend into an effort to …

While it’s easy to get excited thinking about the holidays – special treats, music and plenty of celebrations – the enthusiasm tends to flicker out when it comes to working during this busy time of year. This is even truer …